Design Thinking Masterclass

Activity based, interactive session on Design thinking - an innovative and human
centric approach

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Design Thinking Masterclass Training Overview

Benzne is an award winning agile & leadership consulting and training company. Our time bound, business context driven, framework agnostic focus in driving turnkey agile transformation journeys differentiates us from other agile consulting and training companies.

Workshop Introduction

This Masterclass helps to understand the concepts of the design thinking process from inception to validation, introduces you to varied tools and techniques to enhance your creativity and innovation.

Training methodology

The course is a mix of concepts, exercises, and activities to understand the basics of Design Thinking in an instructor-led learning program.

Key Learning Takeaway

Participants will become familiar with the Design thinking approach as well as on how to implement the tools and techniques in their projects and teams post the workshop.

Design Thinking Workshop Objectives

The objective of the Design Thinking workshop by Benzne Consulting is to empower participants to creatively solve problems, foster innovation, and develop user-centric solutions through collaborative and iterative design processes. Below are the leading learning take away from Design Thinking workshops:

Understand Design Thinking as a concept

Application and Use Case of Design Thinking

Why and where to use Design Thinking?

How to implement Design Thinking?

Empathy, insights, ideation, prototype & Pitching

Storytelling and feedback capture

Who can attend our Design Thinking workshop?

Design Thinking workshops by Benzne are designed to be inclusive and beneficial for a wide range of participants across different roles and levels within an organization. Here’s a breakdown of who can attend and benefit from these workshops:

Executives and Senior Leaders like CEOs, CTOs, COOs, and other senior executives to Gain insights into fostering a culture of innovation and customer-centricity within the organization.
Product Managers and Owners to Learn how to identify customer needs, define product features, and Enhance skills in creating user-centric products and services.
Design Teams like UX Designers, UI Designers, Design Leads to Improve design processes, collaborate more effectively with cross-functional teams, and create solutions that are both functional and aesthetically pleasing.
Development and Engineering Teams with Software Developers, Engineers, Technical Leads to understand user needs and pain points better, leading to the development of more user-friendly and Enhance collaboration with design and product teams.
Marketing and Sales Teams to gain insights into customer behaviors and preferences, enabling the creation of more targeted and effective marketing strategies to improve customer engagement and satisfaction.

Human Resources HR Managers, Talent Development Specialists to learn how to apply design thinking principles to improve employee experiences, recruitment processes, and overall workplace culture.
Customer Support and Service Teams to enhance understanding of customer pain points, improve service design and delivery and to Foster a more empathetic approach to customer interactions.
Innovation managers and R&D Specialists to explore new ways to approach problem-solving and innovation.
Business Analysts and Strategy Consultants to improve analytical skills by integrating user feedback and design thinking methodologies. Provide more holistic and user-centric solutions to clients.
Entrepreneurs, Startup Founders, and Business Owners to understand how to create products and services that meet market needs and stand out in competitive landscapes.

In short, Design Thinking workshops by Benzne are tailored to be versatile and impactful for a diverse audience. Whether you’re a senior leader looking to drive innovation, a product manager aiming to enhance user-centric design, or a team member seeking to improve collaboration and problem-solving skills, this workshop on Design Thinking provides valuable tools and methodologies to foster creativity and drive successful outcomes.

Key Features of Our Design Thinking Masterclass Training

We design and deliver contextual leadership learning programs for our clients to impact organizational culture and mindset.

2 Days Design Thinking Workshop Outline

Introduction to Workshop

Participants
Familiarization with course material
Familiarization with the protocols & timings
Expectation setting and clarification

An overview of Design Thinking

Design Thinking mindset – What to look for in a Vision?
Application of Design Thinking

Fundamentals of Design Thinking

Design Thinking principles
Concepts of DT: Empathy, Ethnography, Divergence, Convergence, Prototype and Visual Thinking
Design thinking resources

Design Thinking Process

Double Diamond Process
5 Stages of Design Thinking Process
Growth Process Model

Empathy

Techniques: Empathy Map, Journey Map,Persona Map
Stakeholder Mapping
Gaining insights using observation
Apply the techniques on the identified challenge
Problem exploration with “How might we” questions

Insights and Ideation

Ideation and brainstorming techniques
Ideation techniques: Mindmapping, Dot voting, SCAMPER
Apply the techniques on the challenge
Strategy for generating insights
Problem framing techniques
Define and apply on the challenge

Prototyping

What is a rapid prototype?
Importance of quick and early prototype
Evaluate an idea using DVF framework
Apply technique on the challenge
Introduction to Business model canvas tool

Pitching

How to capture feedback
Storytelling
Apply on the challenge

Conclusion and Q & A

Summarizing Key Learning Takeaway
Open Question and answer session
Scenario based discussion

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Our Consulting & Training Services

Benzne as a consulting & training company helps organizations adopt a quick, time-bound, outcome-driven transformation journey marrying culture, mindset, process, tools, and hands-on implementation expertise.

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Frequently Asked Questions

1. What is a Design Thinking Workshop and how can it benefit my team?

A Design Thinking workshop is a structured, interactive session designed to apply Design Thinking principles to solve complex problems and foster innovation. Design Thinking is a human-centered approach that involves understanding user needs, redefining problems, brainstorming ideas, prototyping, and testing solutions. The workshop typically follows five stages: Empathy, Define, Ideate, Prototype, and Test.

Benefits for Teams:

Promotes Innovation: Encourages creative thinking and the exploration of unconventional solutions.
Enhances Collaboration: Brings together diverse perspectives, fostering cross-functional teamwork and building a shared sense of purpose.
Improves User-Centric Solutions: Focuses on understanding user needs and pain points, leading to more relevant and effective outcomes.
Streamlines Problem-Solving: Provides a structured framework for tackling complex issues systematically.
Boosts Morale and Engagement: Engages team members in hands-on, interactive processes, increasing motivation and buy-in.
Accelerates Decision-Making: Facilitates quick ideation and iterative testing, helping teams move from concept to action efficiently.

Overall, a Design Thinking training workshop empowers teams to innovate, collaborate, and create impactful solutions.

2. What are the main objectives of a Design Thinking training workshop?

The main objectives of a Design Thinking training workshop are to empower participants with the tools and mindset needed to solve complex problems and foster innovation. These objectives include:

Understanding Design Thinking Principles: Educating participants on the core concepts and stages of Design Thinking—Empathy, Define, Ideate, Prototype, and Test.
Developing a Human-Centered Approach: Teaching how to focus on user needs, behaviors, and pain points to create solutions that are relevant and effective.
Enhancing Creative Problem-Solving: Encouraging out-of-the-box thinking and ideation techniques to generate innovative solutions.
Fostering Collaboration: Promoting teamwork and cross-functional collaboration to leverage diverse perspectives and expertise.
Building Prototyping and Testing Skills: Providing hands-on experience in creating and refining prototypes to test ideas and gather feedback.
Cultivating a Culture of Continuous Improvement: Instilling a mindset of iteration and learning from failures to continuously improve products, services, and processes.

Overall, the workshop aims to equip participants with practical skills and a creative mindset to drive innovation and solve real-world problems effectively.

3. What topics are covered in a Design Thinking Workshop training?

A Design Thinking workshop training typically covers the following topics:

Introduction to Design Thinking: Overview of Design Thinking principles, its history, and its importance in fostering innovation and problem-solving.
Empathy: Techniques for understanding users’ needs, behaviors, and pain points through interviews, observations, and empathy maps.
Define: Methods to synthesize findings from the empathy phase into clear, actionable problem statements or “How Might We” questions.
Ideate: Brainstorming techniques to generate a wide range of creative ideas, including methods like mind mapping and SCAMPER.
Prototype: Hands-on activities to create simple, tangible representations of ideas, focusing on rapid prototyping with tools like sketches, models, and digital mockups.
Test: Strategies for gathering user feedback on prototypes, conducting usability tests, and iterating based on insights.
Collaboration and Facilitation: Best practices for fostering teamwork, managing group dynamics, and facilitating productive workshops.
Case Studies and Real-World Applications: Examples of successful Design Thinking projects and how to apply learnings to participants’ own challenges.

Overall, the design thinking workshop training equips participants with practical skills and methodologies to apply Design Thinking in their work environments.

4. How does the Design Thinking process workshop facilitate innovation?

A Design Thinking process workshop facilitates innovation by providing a structured, user-centered approach to problem-solving. It begins with the Empathy phase, where participants deeply understand user needs and pain points through research and observation. This foundation ensures that solutions are grounded in real user insights.

In the Define phase, insights are synthesized into clear problem statements, setting a focused direction for ideation. During the Ideate phase, participants engage in creative brainstorming sessions, generating a wide range of potential solutions without constraints.

The Prototype phase involves creating tangible, low-fidelity representations of ideas, allowing for hands-on exploration and refinement. Finally, in the Test phase, these prototypes are tested with users to gather feedback, which is used to iterate and improve the solutions.

By emphasizing collaboration, rapid prototyping, and continuous iteration based on user feedback, the workshop on Design Thinking creates an environment that encourages experimentation, reduces risk, and accelerates the development of innovative, user-centric solutions.

5. What should I expect from a workshop on Design Thinking?

A workshop on Design Thinking typically offers an immersive and collaborative experience aimed at fostering innovation and problem-solving skills. Participants can expect:

Hands-On Learning: Engaging in interactive exercises and activities that simulate real-world scenarios to understand and apply Design Thinking principles.
User-Centric Approach: Learning how to empathize with users, define their needs, and generate solutions that address specific problems effectively.
Creative Ideation: Participating in brainstorming sessions to generate diverse ideas and explore unconventional solutions without judgment.
Prototyping and Testing: Creating prototypes to visualize ideas and receiving feedback from peers or potential users to refine solutions iteratively.
Cross-Functional Collaboration: Working in teams with diverse backgrounds and expertise to leverage different perspectives and enhance collaboration skills.
Problem-Solving Framework: Gaining a structured framework (Empathize, Define, Ideate, Prototype, Test) that can be applied to various challenges beyond the workshop.

Overall, participants can expect to leave the workshop equipped with practical skills, a user-centered mindset, and tools to drive innovation and solve complex problems effectively.

6. What are the key steps in running a successful Design Thinking workshop?

Running a successful Design Thinking workshop involves several key steps to ensure effective problem-solving and innovation. Here are the essential steps:

Preparation: Define clear objectives and outcomes for the workshop. Gather relevant materials, select suitable space, and invite participants with diverse backgrounds.
Empathy Phase: Start by understanding the problem deeply through empathy. Conduct user interviews, observations, and create empathy maps to gather insights into user needs and experiences.
Define Phase: Synthesize the findings from the empathy phase to define the problem statement clearly. Use tools like “How Might We” questions to frame the problem in a way that inspires ideation.
Ideate Phase: Generate a wide range of ideas through brainstorming sessions. Encourage creativity and suspend judgment to explore innovative solutions. Use ideation techniques such as mind mapping or SCAMPER.
Prototype Phase: Select promising ideas and create low-fidelity prototypes. These can be sketches, models, or digital mock-ups that visualize concepts and facilitate feedback.
Test Phase: Gather feedback on prototypes from users or stakeholders. Conduct usability testing to validate assumptions and iterate on designs based on insights.
Facilitation and Collaboration: Throughout the workshop, facilitate discussions, manage time effectively, and encourage collaboration among participants. Ensure everyone’s voice is heard and ideas are valued.
Reflection and Iteration: Conclude with a reflection session to discuss learnings, insights, and next steps. Identify opportunities for further iteration and improvement based on workshop outcomes.

By following these steps, facilitators can guide participants through a structured process that promotes creativity, empathy, and iterative problem-solving, ultimately leading to innovative solutions that address real user needs effectively.

7. Can you share a detailed Design Thinking workshop outline?

We have shared a high level Design Thinking workshop outline above. For a more detailed and contextual workshop outline, please reach out to our team and let us know your exact business objective, audience profile, and bottlenecks to solve. We share a detailed design thinking workshop agenda and post detailed discovery discussions with our clients.

8. What is a Design Thinking ideation workshop and how does it work?

A Design Thinking ideation workshop is a collaborative session aimed at generating innovative ideas and solutions for a specific problem. It leverages Design Thinking principles, emphasizing empathy, creativity, and iterative testing.

How It Works:

Preparation: Define the problem statement and gather diverse participants. Ensure the space is equipped with materials like sticky notes, markers, and whiteboards.
Empathy Phase: Begin with understanding user needs and pain points through personas, user journeys, or empathy maps.
Divergent Thinking: Facilitate brainstorming sessions where participants freely generate as many ideas as possible without judgment. Techniques like mind mapping, SCAMPER, or random word association can be used.
Convergent Thinking: Cluster and refine ideas, identifying the most promising ones. Use voting or dot voting to prioritize concepts.
Prototyping: Develop low-fidelity prototypes of the top ideas to visualize potential solutions.
Pitching and Feedback: Share prototypes with stakeholders for feedback, leading to further refinement.

This structured yet flexible process encourages creativity and user-centric innovation, driving effective problem-solving.

9. What are the key elements of a Design Thinking strategy workshop?

A Design Thinking strategy workshop is a structured session aimed at solving complex problems and fostering innovation through a user-centric approach. Key elements include:

Preparation: Define clear objectives, scope, and participants. Ensure a diverse group for varied perspectives and prepare materials like sticky notes, markers, and whiteboards.
Empathy Phase: Understand user needs deeply through empathy maps, personas, and user journeys. Gather insights from real user experiences to inform the problem-solving process.
Define Phase: Clearly articulate the problem statement based on insights gathered. This phase sets the direction for ideation and solution development.
Ideation: Facilitate brainstorming sessions to generate a wide range of ideas. Use techniques like mind mapping, SCAMPER, and brainstorming to encourage creative thinking.
Prototyping: Create low-fidelity prototypes of the best ideas to visualize solutions. Prototypes should be quick and inexpensive to produce.
Testing: Gather user feedback on prototypes to refine ideas. Iterate based on this feedback to enhance the solution’s relevance and effectiveness.

This iterative, user-focused process ensures that strategies are innovative, feasible, and aligned with user needs.

10. How does a Design Thinking sprint workshop differ from a regular workshop?

A Design Thinking sprint workshop differs from a regular workshop on Design Thinking primarily in its focus, structure, and timeline:

Focus:
- Design Thinking Sprint Workshop: Focuses intensely on addressing a specific challenge or problem within a condensed time frame, typically 1-5 days. It aims to rapidly ideate, prototype, and test potential solutions.
- Regular Workshop: Generally covers a broader range of topics or stages in the design thinking process over a longer duration, often spanning weeks or months. It may include deep dives into multiple aspects of problem understanding, ideation, and prototyping.
Structure:
- Design Thinking Sprint Workshop: Highly structured with specific phases (discovery, ideation, prototyping, pitching) that are tightly scheduled. It involves focused activities such as brainstorming sessions, rapid prototyping, and immediate feedback cycles.
- Regular Workshop: More flexible in structure, allowing for deeper exploration and iteration across various stages of the design thinking process. It may involve longer discussions, extended research phases, and iterative refinements.
Timeline:
- Design Thinking Sprint Workshop: Compressed timeline, typically conducted within a few days to expedite problem-solving and innovation. It emphasizes quick iteration and decision-making.
- Regular Workshop: Longer timeline, allowing for more extensive research, comprehensive ideation, and multiple rounds of testing and refinement over an extended period.

Overall, a Design Thinking sprint workshop is characterized by its rapid pace, focused problem-solving approach, and intensive collaboration, aiming for quick results and actionable insights within a short time frame compared to a regular workshop on Design Thinking which offers more flexibility and depth in exploring design challenges.

11. Do you offer a Design Thinking online workshop for remote teams?

Yes, conducting a Design Thinking online workshop for remote teams is entirely feasible and can be highly effective with proper planning and tools. Here’s how it can be done:

Preparation

Defining Objectives: Clearly outline the goals and desired outcomes of the workshop.
Selecting Participants: Ensuring a diverse group of participants from various departments to bring multiple perspectives.
Choosing the Right Tools: Utilizing digital collaboration tools like Miro, MURAL etc for virtual whiteboarding, Zoom or Microsoft Teams for video conferencing, and Trello or Asana for task management.

Structure for Design Thinking online workshop

Introduction:
- Beginning with an overview of Design Thinking principles.
- Explaining the workshop agenda and objectives.
Empathy Phase:
- Using breakout rooms for smaller group discussions.
- Utilizing tools like online surveys, empathy maps, and user personas to gather insights.
Define Phase:
- Synthesizing insights to define a clear problem statement.
- Using virtual whiteboards for collaborative input and discussion.
Ideation:
- Conducting brainstorming sessions using digital tools to capture ideas.
- Employing techniques like mind mapping or SCAMPER, ensuring all voices are heard.
Prototyping:
- Creating digital prototypes using tools like Figma, Sketch, or Adobe XD.
- Allowing participants to interact with and provide feedback on prototypes in real time.
Testing:
- Sharing prototypes with a broader audience for feedback.
- Using surveys or feedback forms to gather detailed responses.

Facilitation Tips for Design Thinking Online Workshop

Engage Participants: Keep sessions interactive and ensure active participation from all team members.
Manage Time: Stick to the schedule to maintain focus and productivity.
Follow-up: Summarize key findings and next steps and provide resources for further collaboration.

By leveraging the right digital tools and structuring the workshop effectively, you can successfully conduct a Design Thinking online workshop that engages remote teams and drives innovative solutions.

12. How is the agenda structured for an online Design Thinking workshop?

In an online Design Thinking workshop, the agenda is structured to maintain engagement, foster collaboration, and drive innovative solutions remotely.

The workshop typically begins with a welcome and introduction to Design Thinking principles, followed by an icebreaker activity to establish a positive atmosphere. The agenda then progresses through distinct phases adapted for virtual interaction: empathy, define, ideation, prototyping, and testing. Each phase involves interactive sessions facilitated through digital tools like Miro or MURAL for brainstorming, virtual whiteboards for problem definition, and prototyping tools for creating and refining prototypes. Breakout rooms are often utilized for small group discussions to analyze user insights and generate ideas collaboratively.

Throughout the workshop, facilitators ensure active participation, manage time effectively and encourage feedback loops to refine ideas iteratively. The design thinking workshop agenda concludes with a summary of key insights, action items, and next steps for implementation or further iteration.

13. Do you conduct custom Design Thinking workshops specifically for our team?

Yes, we conduct custom Design Thinking workshops specifically tailored for teams. Benzne specializes in innovation and design-led transformation services, making them well-equipped to facilitate workshops on Design Thinking that cater to the unique needs and challenges of different teams and organizations.

Process of Conducting Custom Design Thinking Workshops with Benzne:

Initial Consultation: We begin by understanding the specific objectives, challenges, and goals of the team or organization through an initial consultation. This helps in identifying the focus areas and desired outcomes of the workshop.
Customization: Based on the consultation, we design a workshop agenda and activities that are customized to address the identified needs. This may include focusing on specific industry requirements, team dynamics, or innovation priorities.
Delivery: We deliver the workshop either virtually or in-person, leveraging their expertise in design thinking methodologies and tools. They may incorporate interactive sessions, brainstorming activities, prototyping exercises, and feedback loops to ensure active participation and engagement.
Follow-Up and Support: After the workshop, Benzne provides follow-up support such as implementation guidance, further consultations, or access to resources to help teams apply the learning effectively.

By engaging Benzne for a custom Design Thinking workshop, teams can benefit from their experience in fostering innovation and driving design-led solutions tailored to their specific organizational context and goals.